despite its strong local reputation, Rabouhat Inox Fer faced several hurdles in creating a successful web presence. first, there was no existing digital infrastructure: no logo files in vector format, no high-quality photographs of recent projects and no centralized repository for client testimonials. this meant our team had to coordinate on-site photo sessions, work closely with the owner to refine the brand’s visual style and collect genuine customer feedback for the site. establishing a cohesive look and feel that aligned with the workshop’s hands-on ethos required careful planning. second, the Tétouan market is highly competitive, with many small metalworking shops vying for online inquiries. without a clear content strategy or search engine optimization (SEO) plan, the new website risked being buried beneath established competitors. to address this, we needed to craft concise service descriptions that highlighted Rabouhat Inox Fer’s unique value such as its use of premium-grade stainless steel and custom designs tailored to both modern and traditional Moroccan architecture and optimize page structure for local search queries (for example, “soudure inox Tétouan” and “fer forgé Tétouan”). balancing technical accuracy with user-friendly language and ensuring fast load times on slower mobile connections were critical to overcome these challenges and deliver a web solution that truly reflected the business’s skill and craftsmanship.